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Rural Services

Rural Services

Elders Rural Services comprises Network operations supplying inputs, advice and marketing options to the Australian and New Zealand farm sectors and Trading operations supplying cattle, wool and other produce to customers in Australia and internationally.


Network operations

Elders operates one of Australia and New Zealand’s largest rural distribution systems with a network comprising of 226 rural branches and 327 points of presence delivering products and services including:

Farm supplies

Elders is one of Australia’s leading suppliers of rural farm inputs, including seeds, fertilisers, agricultural chemicals, animal health products and general rural merchandise, backed by professional advice on agronomy, genetics and animal health to primary producers.


Elders provides a range of marketing activities from agency sales at the farm gate through to feedlot and export options, backed by animal health advice, production management solutions and breeding services.


Elders is the largest seller of Australian greasy wool and has an extensive range of products, services, facilities and alliances to help growers maximise returns from their wool. These include wool handling, buying and selling greasy wool, marketing and selling options and risk management solutions.


Elders offers grain growers a range of cash-based grain marketing options through an accumulation agreement with Toepfer Australia.

Real Estate

Elders primarily operates in the broadacre, rural residential and lifestyle property markets. Broadacre and lifestyle property services are primarily conducted through the Elders Network and supporting real estate offices. Residential and metropolitan business is overwhelmingly conducted through franchise operations. 


Elders Insurance, a 25% owned joint venture with QBE, utilises the Elders Network as a part of its distribution of a wide range of insurance cover to rural and regional Australia.


Elders distributes banking products through the Network under a distribution agreement with Rural Bank. 

Financial Planning

Elders provides financial planning solutions through a network of advisors under the Elders Financial Planning brand, a 51:49 joint venture with OnePath (a subsidiary of ANZ).

New Zealand

Network operations in New Zealand provide wool and livestock agency services, farm supplies and financial services distribution. 


Trading activities

Elders International trading has a dynamic commercial team and conducts a range of business including:

Live export

Fulfilling international orders and facilitating the trade of feeder and breeding cattle respectively to international markets.

Wool trading

Elders exports wool from New Zealand to China and North Asia and Australasian carpet producers.


Elders operates cattle feedlots in Quirindi, New South Wales, Australia and in Indonesia at Lampung (PT Elders Indonesia).

China operations

Elders Fine Foods is involved in the importation and distribution of Australian products in China.